Facts & Figures
in Billions in Euros
in Billions in Euros
1) incl. Revenues from owned foreign production
Source: Certified Revenue Survey by the VDDI of its members
Regarding the economic situation of the dental industry
The German industry is flourishing both at home and abroad
In 2017 the almost 200 member companies of the Association of German Dental Manufacturers (VDDI e.V.) employed over 20,700 people both at home and abroad. This slightly increased the number of people employed by almost 3 percent compared with 2016.
In 2017 member companies of the VDDI generated a total turnover of close to 5.3 billion euros. This is an increase of almost 5 percent compared with the 2016 result. About 3.4 billion euros of these sales were earned in export markets (+ 5 percent).
The turnover of 2016 was exceeded by 4.4 percent with 1.93 billion euros. Sixty percent of association members in Germany who participated in the survey recorded higher sales in 2017 than in 2016. Expectations for the current year 2018 also remain positive. In this case 53 percent of the companies surveyed expect an increase in turnover and another 45 percent anticipate sales at the same level as the previous year.
International business in all regions is on course for strong growth
In 2017 the German dental industry recorded an export quota of almost 64 percent. This impressively underlined the importance of the world market for our industry and its position in these markets. Almost half of survey participants report increased turnovers in export markets. A good 40 percent recorded sales at the 2016 level.
The following is an overview of the survey results for the most important regions:
- Apart from domestic sales, our most important market continues to be Western Europe. About 53 percent of survey participants reported an increase in sales in this region for 2017 and another 36 percent reported a business performance at the same level as 2016.
- Eastern Europe developed significantly more positively than in 2016. Fifty-one percent of the companies surveyed reported increased sales for 2017. A further 40 percent had an unchanged annual turnover compared with the previous year.
- In the Far East 55 percent of the companies reported increases and one third achieved sales at the previous year’s level.
- Forty-six percent of the Treuhand survey participants expanded their business activities in the North American sales market. Another 39 percent reported turnovers at the same level as 2016.
- In the reporting year 45 percent of those surveyed achieved an increase in sales in the Near and Middle East. In addition, 41 percent of companies stabilised sales in 2017 at the 2016 level.
- According to the survey, the Central and South American sales region developed slightly weaker than other export regions. Only one third of those surveyed registered an increase in sales in this region. However, 58 percent of the companies from this region reported stable sales. A further 9 percent were forced to accept a decline in exports.
Conclusion: Both domestic and international business has contributed significantly to the growth of the German dental industry. Expectations are also positive for sales in 2018 at home and abroad. Almost two-thirds of those VDDI member companies surveyed anticipate an increase in sales abroad. According to our survey, more than half of the VDDI members are confident of an increase in domestic sales in 2018.