Facts & Figures
in Billions in Euros
in Billions in Euros
1) incl. Revenues from owned foreign production
Source: Certified Revenue Survey by the VDDI of its members
Regarding the economic situation of the dental industry
The German dental industry continues to grow within highly competitive global markets
In 2016, the 200 member companies of the Association of the German Dental Industry (VDDI) still had more than 20,000 domestic and foreign employees. The total number rose again by almost 1 percent to around 20,180 employees.
For the first time ever, in 2016 the VDDI member companies generated a total turnover exceeding 5,000,000,000 Euros. It was more than two percent higher than the 2015 result. Of this sum, more than 3,200,000,000 Euros were earned in export markets, an increase of 3.1 percent.
In addition, the domestic sales figure for 2015 was again slightly exceeded. Last year it was valued at more than 1,800,000,000 Euros. More than half the companies questioned by the Dental Association recorded higher domestic sales. Very positive are the expectations of sales in Germany in 2017, the year of the IDS. 55 percent of member companies forecast an increase in sales for the year of the fair and a further 43 percent expect sales on the previous year's level.
International business is very strong in many regions.
In 2016 the German dental industry recorded an export quota of more than 61 percent. As a result, the VDDI member companies reaffirmed their positive position within world markets.
Overall, 43 percent of those polled by the VDDI reported increasing export sales and another 38 percent reported foreign sales on the previous year's level.
Here is a detailed outline of the survey results from the most important sales regions:
- As well as domestic sales, our strongest market is still Western Europe. Around 54 percent of survey participants reported an increase in sales in 2016 with a further 36 percent expecting business to continue at the same level as 2015.
- Eastern Europe is again developing more positively. 38 percent of companies reported rising sales. At least 36 percent remained unchanged compared with the previous year.
- On the dental markets in the Far East, 57 percent of companies polled by the VDDI recorded increases and a further 28 percent sales continuing at the previous year's level.
- Nearly half (47 percent) of the trustee survey participants from the North American market were able to expand their business. In addition, 42 percent of VDDI members reported sales at the same level as the 2015 financial year.
- In the year under review, 34 percent of the respondents reported a rise in sales in the Near and Middle East. In addition, sales of 35 percent of companies remained unchanged from 2015.
- The sales regions of Central and South America saw a slightly positive development. 27 percent of the respondents recorded an increase in turnover there and 54 percent of companies reported stable sales from this region. 19 percent reported a decrease in sales.
- Conclusion: In 2016, export was the driving force behind the growth of the German dental industry. It is gratifying that prospects for the current financial year of 2017 are once again very positive. Three-quarters of the companies are confident - possibly due to the expected impulses produced by the IDS – they will increase their export business. The remaining quarter expects foreign sales to at least meet 2016 levels. No member company expects a drop in export sales.