International Dental Show (IDS) 2007 in Cologne
Final Report for IDS - 32nd International Dental Show - 2007 in Cologne: World's leading dental fair breaks all records: More visitors, more exhibitors and a larger area. 100,000 visitors* (150 countries), 1,742 exhibitors (54 countries), 130,000 m²; IDS participants impressed by offerings, visitor turnout and visitors' decision-making authority.
Featuring another increase in visitor turnout (approximately six per cent to nearly 100,000*) the 32nd International Dental Show (IDS), the world's largest trade fair for dentistry and dental technology, come to a close today in Cologne. The five-day event was very international in scope, with 35 per cent of the trade visitors coming from outside Germany, from a total of 150 countries. Around 62 per cent of the exhibitors came from abroad, from a total of 54 countries. As a result, IDS, which takes place in Cologne every two years, once again broke records in all areas. The number of exhibiting companies increased by 200 to 1,742, while the gross hall space was enlarged from 107,000 to 130,000 m². "Each event surpasses the outstanding result of the previous one," says Dr. Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). "Visitors and exhibitors were thrilled by IDS, as supply and demand do not come together at this scale and in this quality anywhere else. The entire sector from all over the world meets at IDS. The event is undisputedly the world's leading fair for dentists, dental technicians, the dental industry, and the dental trade." Oliver P. Kuhrt, Executive Vice President, Koelnmesse GmbH, adds: "The participants are fascinated by IDS. The exhibitors are reporting full order books, and visitors are delighted about the comprehensive range and depth of the products on show. Koelnmesse's new infrastructure, with the Entrance South, the Boulevard, and the Piazza received high praise all round!"
"The visitor turnout was fantastic!" said one IDS exhibitor among many who were enthusiastic about the throngs of visitors at the fair. But it was not just the quantity of the visitors that was registered with satisfaction; many suppliers stated that visitor quality had never before been as good as at this year's IDS. This impression was confirmed by an independent visitor survey, which revealed that about 37 per cent of this year's IDS visitors played a decisive role in purchasing decisions, compared to 32 per cent in 2005. All in all, nearly 84 per cent of the visitors were involved in procurement. As heard at many stands, the visitors represented all professions in the sector and came from all over the world. According to the survey, the largest groups were from dental surgeries, the dental trade, the dental industry and dental labs, although there were also large numbers of representatives from schools and universities. Over 33 per cent of those surveyed were members of management boards or committees.
More than 81 per cent of the visitors were satisfied or highly satisfied with the range of products on display, and almost everyone (96 per cent) said they would probably or definitely recommend IDS to close business associates. In addition, around 80 per cent stated that they would probably or certainly come to the next IDS in 2009.
IDS 2007 the most international IDS of all time - exhibitors post top turnover
"IDS was more international this year than ever before!" was one exhibitor's verdict, which was shared by many other suppliers. This assessment was also confirmed by the official figures, which showed that 62 per cent of the exhibitors came from abroad (54 countries), as did 35 per cent of the visitors (150 countries). The latter came from all over the world, from Argentina and Brazil, Japan and Korea, Egypt and South Africa, Australia and New Zealand, from all over Europe, and from the USA and Canada. IDS 2007 registered a particularly large increase in the number of participants from the EU, Eastern Europe, and Central and South America. While many companies had already given their sales teams a more international scope before the fair, others are preparing to do so for the next IDS in 2009.
For many companies, IDS 2007 was also a big success from an economic standpoint. "We had a significantly higher turnover than in 2005," said several exhibitors. In fact, one of the companies already managed to match the previous event's total turnover of nearly €1 million on the second day of the fair. IDS once again lived up to its reputation as a leading communication and contact forum. The exhibitors mentioned many promising new contacts as well as a high level of visitor interest in the innovations at the stands.
Visitors and exhibitors better prepared than ever before for the trade fair
Thanks to more than 250 new exhibitors and larger areas for existing IDS participants, the gross exhibition space grew to the record size of 130,000 m² and included two new hall levels: 3.2 and 4.2. All of the companies that decided to enlarge their stands this year benefited from this decision, and they stated that it was very important to draw greater attention to their presentations. Many companies also noted that the visitors were even better prepared for the trade fair this year, thanks in particular to the online offerings provided by the VDDI/GFDI and Koelnmesse in the run-up to the event. Examples mentioned included the online shop and the Business Matchmaking tool. The IDS participants were also very satisfied with Koelnmesse's modernised exhibition grounds. "The new Entrance South is very inviting and the open-air Piazza was widely used despite the poor weather," said one participant. Very good marks were also awarded for the logistics.
German Dental Association (BZÄK): Very good marks for IDS' concept, international scope and size
"I'm thrilled," said Dr. Jürgen Weitkamp, President of the German Dental Association (BZÄK), in summing up his impressions of IDS 2007. He awarded very good marks for the event's overall concept, international scope and size, and stated that IDS was very well organised, down to the last detail. The dentists were very impressed with the innovations on display, he stated. "We've particularly discovered many small innovations that will make our daily work easier," continued Weitkamp. "We can be glad that such a global event is taking place in Germany. Any dentist who did not attend this year should plan to visit the event in 2009 with his or her staff." According to Dr. Weitkamp, one of the key topics discussed at the joint BZÄK stand was the current situation of the German healthcare sector. The discussions showed that Germany's dentists were still curious and on the lookout for innovations, despite the tendency among politicians to increasingly regulate and obstruct the growing healthcare market.
VDZI highly satisfied with the results of IDS 2007
Jürgen Schwichtenberg, President of the Association of German Dental Technicians' Guilds (VDZI), was also very satisfied with IDS. "The trade fair is ideally suited for presenting the strengths and accomplishments of Germany's dental technicians, making it the ideal information and communications platform," he said. "The top highlights for the profession are the Dentechnica Forum, the Gysi Prize competition for young professionals, and the International Dental Technicians' Forum. In addition, we established Q-AMZ as a new umbrella brand that serves as a comprehensive, sector-wide quality seal for guild members. Dentists know that their local labs offer the entire spectrum of dental technology solutions and have a wealth of experience!"
Record results for IDS 2007: The figures at a glance
The 32nd International Dental Show (IDS) in Cologne achieved record figures in terms of the visitors, exhibitors and exhibition space. A total of 1,742 suppliers from 54 countries (2005: 1,542 from 48 countries) presented the latest products and methods to the entire dental world in gross hall space measuring 130,000 m² (2005: 107,000 m²). Of these, 664 companies came from Germany and 1,078 from abroad. The largest contingent came from Germany, followed by the USA (186 suppliers), Italy (178) and Switzerland (69). In all, 62 per cent of the IDS exhibitors were from outside Germany.
Including estimates for the last day of the fair, almost 100,000 trade visitors from 150 countries* came to IDS 2007, 35 per cent of them from outside Germany. The number of visitors increased by around six per cent compared to 2005 (approx. 94,000 visits by 77,000 visitors), and the number of visitors from abroad climbed by 12 per cent. The largest product groups were special dental equipment, hand tools, working materials for dentists and dental technicians, equipment for dental technicians, disinfection devices/equipment, tools and services. All figures were calculated in accordance with the guidelines of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM) and are subject to audit by a certified auditor (www.fkm.de).
The 33rd International Dental Show will be held in Cologne from Tuesday, 24th to Saturday, 28th March 2009. The trade-specific supporting programme will once again be organised by the Association of German Dental Technicians' Guilds (VDZI), Frankfurt (http://www.vdzi.de) and the German Dental Association (BZÄK), Berlin (http://www.bzaek.de).
The International Dental Show (IDS), which takes place in Cologne every two years, is organised by the Association of German Dental Manufacturers, Cologne (http://www.vddi.de), represented by its Society for the Promotion of the Dental Industry (GFDI). The trade fair is staged by Koelnmesse GmbH, Cologne.
Note for editorial offices:
Photos from IDS are available in our photo database on the Photo pages of the Press section.
* Unlike in 2005, this figure also includes those visitors who attended the trade fair on more than one day. The calculation was made in accordance with the usual standard in the international trade fair business, which is monitored in Germany by the Society for Voluntary Control of Trade Fair and Exhibition Statistics (FKM).
Attached: A trade review of IDS 2007
The modern connection between high technology and highly satisfied patients
In the last five years, the wish of many patients for the best possible oral health and visual appeal to an advanced age has pushed the dental sector ahead more rapidly than in the 50 years previously. Although people's basic needs have essentially remained the same, these needs can now be fully met - at least in the dental sector. Above all, advanced digital technology is opening up new opportunities for diagnosis and treatment all the way to crowns, bridges and implants. IDS 2007, which presented all of the world's major developments for the dental sector, generated new momentum in this regard.
Precise diagnostics and optimum treatment planning
In diagnostics, X-ray technology in particular has undergone a fundamental change away from analogue and towards digital methods. Alongside further enhanced PSP systems and CMOS or CCD sensors, ultramodern volume tomographs that are designed to meet the space and price requirements of dental surgeries are gaining ground. Although they do not yet match the resolution of conventional systems, they do offer 3D images. A fluorescence system now makes visible active caries on smooth surfaces or in fissures that are not identifiable in conventional bitewing images. Not only bacterial, but also fungal infections are an important issue. These often occur in patients with prostheses or a weakened immune system. For the first time, more than 99 per cent of the potential pathogen types can now be quickly and accurately analysed in the molecular genetic lab with the help of a DNA chip.
Today's improved diagnostics allow treatment that increasingly can be tailored to meet a patient's needs. The trend towards minimally invasive procedures is continuing here. A 3D image, for example, can help to ensure that a translocated wisdom tooth can be removed with minimum discomfort for patients. Two-dimensional X-rays developed in combination with the latest filter functions of accompanying software programs are bringing new benefits in many areas. Now, even ISO-06 files are being commonly used for endodontic treatments. This makes it possible to prepare a root canal at precisely the right length. By means of fluorescence examinations, caries can be treated without unnecessary loss of healthy tooth areas. Thanks to its "tactile" guidance that functions upon contact with teeth, a new hand grip for a laser used in treating cavities enables the user to work safely, especially in the hard-to-see molar area. At the same time, it allows a dentist to distinguish between healthy teeth and areas with caries. Dentists who are less inclined to work with lasers rely on ceramic grinders, which enable a targeted removal of weak, cavity-ridden dentin, while protecting the healthy, hard tissue.
Adhesives increasingly fault-tolerant
Following excavation, a tooth is often immediately filled in everyday dental treatment. Before IDS 2007, many people perhaps thought there was nothing new to report on this topic. But that's not the case: Progress is ongoing in adhesives technology. Carefully following the user guidelines is still the most crucial factor here, but the systems are becoming more robust. With certain adhesives of the latest generation, for instance, a hybrid layer with a sufficient degree of cohesion forms even when blow drying is employed instead of the ideal wet bonding. New filling materials are available that offer impressive values in terms of polymerisation shrinkage. What's more, the results of current studies have been boosting the popularity of fluoride-releasing materials.
Full ceramics gaining ground
Ceramic materials are becoming more popular for indirect restorations required due to severe loss or damage to teeth. Around one-fifth of all crowns are now produced without metal. Zirconium oxide in particular is continuing to gain ground, and the common CAD/CAM systems are being expanded. Thanks to the special arrangement of its five axels and its diagonal motion, a high-speed production machine suitable for use in milling centres opens up a wide variety of shaping options, for example in inverse conical cavities. There are also a wealth of new options for the production of full-ceramic restorations: chairside or labside, internal or external milling, using wax modelling or onscreen design. Technical feasibility is now less of a factor than cost-effectiveness, personal preferences and the position of the dental lab or surgery.
Especially for zirconium oxide, overpress technology can be used to give the patient a range of treatment alternatives at differing prices. Meanwhile, new EM materials eliminate the need for components such as palladium and copper, so they are considerably more biocompatible than conventional products and are therefore highly suitable for sensitive patients, such as those who may react to methacrylates from adhesives. At the other end of the spectrum are enhanced non-precious metal alloys that can be processed more simply and safely in the lab than their predecessors. Other alternatives include innovative silver-based alloys and milled titanium.
Computer-aided complex treatment planning
Implantology is also booming, and findings from implantology and periodontics are of mutual benefit. For long-term reliable prognoses and aesthetically pleasing results, it is crucial to achieve a good balance between restorations and gingival characteristics, and the management of soft tissue and bone. Digital diagnostics makes a key contribution in this respect. Above all, it makes secure planning possible in conjunction with data from laser scanners for modelling documents and with 3D software navigation on the computer. The treatment objective can be reached with the help of the right arrangement of implants, precise drilling templates attached to the mucus membrane, and accurate deep-drilling even in small spaces.
However, not all useful tools are computer-aided. A new type of bone saw, for example, combines the functions of a Lindemann's cutting burr with those of diamond tools that are generally used in a second step. The simplified process is beneficial for apicoectomies and for the removal of neighbouring bone tissue or for the preparation of bone coverings without disturbing the surrounding soft tissue. As a result, dentists can now more easily perform a wide range of implantological or endodontic surgery that previously would have had to be referred to a specialist. Avoiding peri-implantitis is always a key factor for long-term success. In this connection, special sealants are now available for sealing cavities and crevices in compound implants at the first turn of the screw plug, thereby protecting the patient from harmful germs.
Thanks to today's surface technology, the prognosis and healing times for implant treatment are steadily improving. One example is the innovative coating of implant surfaces based on nanocrystalline calcium phosphate. The value of the treatment results for the patient is further enhanced by increasingly sophisticated aesthetic implant prostheses, for instance with zirconium oxide.
Today, growing numbers of orthodontics patients also want the components used in their treatment to be as close to invisible as possible. Miniature screws for skeletal anchoring are becoming more popular here. In many cases, these screws make it possible to eliminate the extensive use of brackets. In addition, splints made of plastic have the advantage of being transparent - an attractive feature for patients.
For all the various areas of dental medicine, magnifying goggles - whether the Galileo type or the Kepler type - are indispensable for dentists who need a magnified view of the area they are treating. A dental microscope worn on the dentist's head can even be combined with a medical documentation system. The images that the dental surgeon sees through the microscope are a great supplement to traditional images made with intraoral cameras, digital X-ray images and vivid colour images from fluorescence systems. Finally, this opens up entirely new approaches to providing patient consultation.
Navigare necesse est
It's not only the dentist and dental technician who need to navigate in three dimensions, it's also a must for the patient. Now, a wireless display helps to ensure good dental care at home. It can be affixed to a bathroom mirror, for example, where it conveys to patients dental-care information such as the correct tooth-brushing time and pressure, thereby optimising brushing habits. This enables electric toothbrush users to more surely navigate the four quadrants of the mouth while brushing. And for preventive care of implant areas, patients can now use a specially developed gel. The gel is applied around the implants, preventing peri-implant mucositis and supporting the preventive treatments provided by dental care professionals. In a general trend, sophisticated concepts for good dental care that combine professional and at-home prevention are increasingly in demand among patients. The formula for success in satisfying this demand includes patient progress reports and follow-up visits, tasks that can be handled much more easily and effectively using dental practice software programs. Despite the fact that advanced technology was in the spotlight, people were the real focus of IDS 2007, which brought together high tech with highly satisfied patients.
The International Dental Show (IDS), which takes place in Cologne every two years, is organized by the Association of German Dental Manufacturers, Cologne (http://www.vddi.dee), represented by its Society for the Promotion of the Dental Industry (GFDI). The trade fair is staged by Koelnmesse GmbH, Cologne.
Note for editorial offices:
Photos from the last IDS are available in our photo database on the Internet (http://www.ids-cologne.de) on the "Press information" pages (click on "Photos").
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