The foundation of the initiative "proDente" in autumn 1998 represents a milestone in the communication towards patients.

The aim of the initiative is to make the German population aware of the fact that the private investment in one's dental / oral health has considerable positive effects on the overall health condition and thus contributes to the physical and mental well-being.

The motto of the initiative. "proDente" is to create a "desire for beautiful and healthy teeth".

The initiative "proDente", which is supposedly unique in the dental world, is a joint project of the German associations of dentists (BZÄK), dental technicians (VDZI), dental dealers (BVD) and manufacturers (VDDI e.V.) who combine efforts in informing the German population about maintaining and restoring dental and oral health.